All you need to know about social media

Definition: Social media is computer based technology that facilitates the sharing of ideas,thoughts, and information through the building of virtual networks and communities.By design,social media is interest based and gives users quick electronic communication of contest.It connects people all over the  world.

Types Of Social Media:As a social media pro ,you probably already use all the biggest social networks(Facebook,Twitter,Linkedin) and media sharing sites (Instagram,Youtube ,snapchat), along with maybe a handful of others like pinterest and Google plus.

Here is our list of 10 types of social media and what they are used for:

• Social Networks
• Media sharing networks
• Discussion forums
• Bookmarking and content curation networks
• Consumer Review Networks
• Blogging and publishing Networks
• Interest Based Networks
• Social Media Networks
• Sharing economy Networks
• Anonymous social Networks.

Importance Of Social Media:Social Media is important because it allows you to reach ,nurture and engage with your target audience no matter their location .When a business can use social media to connect with its audience ,it can use social media to generate brand awareness ,leads,sales and revenue.

Social Media plays a crucial role in connecting people and developing relationships not only with key influencers and journalists covering your company's sector but also provides a great opportunity to establish customers service by gathering input ,answering questions and listening to their feedback.

Social Media Marketing:Social Media marketing is the use of social media platforms and webstes to promotea product or service.Although the terms E-Marketing and digital marketing are still dominant in academia,social media marketing is becoming more popular for both practitioners and researchers.

 Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.^[1][2] The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:^[2]

1. Social media are interactive Web 2.0 Internet-based applications.^[2][3]
2. User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.^[2][3]
3. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.^[2][4]
4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.^[2][4]

Users usually access social media services via web-based apps on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or self-curated content posted online. Networks formed through social media change the way groups of people interact and communicate or stand with the votes. They "introduce substantial and pervasive changes to communication between organizations, communities, and individuals".^[1] These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality,^[5] reach, frequency, interactivity, usability, immediacy, and performance. Social media outlets operate in a dialogic transmission system (many sources to many receivers).^[6] This is in contrast to traditional media which operates under a mono-logic transmission model (one source to many receivers), such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba and LinkedIn. Other popular platforms that are sometimes referred to as social media services (differing on interpretation) include YouTube, QQ, Quora, Telegram, WhatsApp, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, VK, and more.

Observers have noted a wide range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.